Well almost!

Nielson will still track page views but will no longer formally rank them. Its a move in the right direction. Page views are a great way to quantify the ad inventory of a site but total time on site measures the content is compelling enough for an individual to stay. The longer an individual is on your site the longer he has to look at an ad, which in turn will increase clicks.

Page views have been going rapidly out of style lately as Ajax enabled pages and video content has increased. Total time on site will be a more accurate gauge of how a site is doing in light of wider spread embrace of these new technologies.