Yahoo! inadvertently spilled the beans to the New York Times about a new service they are going to offer called Yahoo Mash. Well TechCrunch got it nearly correct when they reported that Yahoo! was working on their next generation social network called Mosh. So the big question I hope is on everyones mind is; what happened to Y!360?

I am glad you asked that question because it needs to be dealt with by Yahoo! in order to make their next social network site a success. I blogged about what I thought were some of Yahoo!’s mistakes back in July (see “Why Yahoo! 360 failed”). I have not changed my opinion on why Y!360 failed.

Facebook has been successful because it has allowed people to interact with each other in ways Y!360 never did. I hope Yahoo! has been watching.

I would add one more thing that caused Y!360 to fail. Yahoo! was nimble enough to change. Facebook and MySpace is not rocket science. Little innovation exists in either of these sites. Yahoo! has a lot of talented software engineers. Let them do their job and move management out of the way. If you don’t I don’t think Yahoo! will get a third chance.