I picked this up from a tweet by Robert Scoble. This is an interview conducted by Shel Israel on a social media campaign run by SeaWorld.

I have explained this to my customers hundreds of times. It’s nice to see a large company that gets it. More companies should be conducting these types of social media campaigns as an integrated part of their marketing plans.

I am a closet history fanatic.  So when my wife stumbled upon  WW1: Experiences of an English Soldier, I was thrilled.

The premise is letters written by William Henry Bonser Lamin, a soldier in WWI and now 120 according to his profile, will be posted 90 years after the date they were written.  The audio interview of William’s grandson indicates that the point is to experience the letters as his family would have during the war.  You don’t know if he lives or dies, gets wounded, or returns with a happy ending until 90 years from the date it actually happened.

Aside from the unique way of presenting this blog I felt it was a fantastic example of using a blog and keeping your audience captive.