http://elroyjetson.org All about social software and networks Sat, 12 Apr 2008 12:21:29 +0000 http://backend.userland.com/rss092 en I am a big fan of Google's Gmail.  It has lots to like.  First I like that it's in the cloud.  I have my e-mail on any device from any place.  Light weight but full of features.  Sure the call tags labels but they work the same.  Labels work like ... http://elroyjetson.org/2008/04/12/gmail-is-good-but-room-for-improvment/ I have to admit I have been using Facebook less and less.  I am not sure I could put my finger on exactly why I don't use it as much as I did in the past although the constant bombardment to use different applications that my friends have installed is ... http://elroyjetson.org/2008/04/05/more-notes-on-facebook/ Social Times just published an article today titled, "The 4 P's of Social Media"  It does such a great job of distilling social media down that I thought it was worth echoing here. Presence Personality Patience People Seems easy enough.  But so many marketers just don't understand these four things.  If you can't get these ... http://elroyjetson.org/2008/04/04/social-medias-4-ps/ I am not a big holiday guy. Yes I believe each and every holiday is a wicked scheme designed by Hallmark to extort more money out of me. April first is an especially loathsome "holiday". First of all April Fools Day or All Fools Day is the quintessential waste ... http://elroyjetson.org/2008/03/31/the-problem-with-april-1st/ I picked this up from a tweet by Robert Scoble. This is an interview conducted by Shel Israel on a social media campaign run by SeaWorld. I have explained this to my customers hundreds of times. It's nice to see a large company that gets it. More companies ... http://elroyjetson.org/2008/03/28/shel-israels-seaworld-social-media-interview/ Picking up where del.icio.us fell down is Diigo.  They have received a little buzz recently for their V3 beta release.  It is a very impressive application.  To call Diigo a social bookmarking site would be to limit it to a box that it has grown beyond. This application gives you everything ... http://elroyjetson.org/2008/03/21/diigo-what-delicious-could-have-been/ Marketing is changing.  If you have missed the boat on this you might want to catch up.  Traditional marketing is a sinking ship and all that cash is bailing out to more fertile pastures of the online world.  So what is the key to interactive marketing?  I think a lot ... http://elroyjetson.org/2008/03/19/twitter-as-a-marketing-tool/ John Tropea gave a talk on Knowledge Management as an ecosystem. If you are like the company I work for and others I have heard about, knowledge management is a big push recently. With all the collaborative tools coming out, it appears to be hitting it's tipping point. ... http://elroyjetson.org/2008/03/18/knowledge-management/ I really hate how spammy this sounds, but it's a good use of Twitter to drive traffic to a product, in this case Mahalo. Jason Calacanis, a master technology marketer, has announced that he will be giving away a MacBook Air to one of his twitter followers when he reaches 20,000 ... http://elroyjetson.org/2008/03/15/twitter-users-win-a-free-macbook-air/ Squarely in the dazed and confused column, AOL acquired Bebo today.  I find this acquisition to illustrate that a company can exhibit a psychological illness.  AOL is clearly, schizophrenic. Everyone is trying to get their hands on a social news site like Digg.  AOL has one that is far superior to ... http://elroyjetson.org/2008/03/13/aol-acquires-bebo/ Research conducted by Duncan Watts and now CNET Networks would lead you to believe so. Here's the catch. Duncan Watts is an academic, a sociologist. Neither he nor I should ever come into contact with each other according to his theories. Yet I am now connected to ... http://elroyjetson.org/2008/03/11/are-influencers-a-myth/ It's interesting how a passing thought becomes a blog post. John Tropea microblogs about the 90-9-1 rule, which leads me to the idea of participation inequality, which in turn makes me remember Jason Calacanis blogging about creatives, contributors, and consumers. This finally leads to this post. In a ... http://elroyjetson.org/2008/03/10/participation-inequality/ Today we have access to a river of data bombarding us from all angles. I used to send coworkers links via AIM or e-mail if I thought it was something that was useful for their job, a project we were working on, or if it was something I knew ... http://elroyjetson.org/2008/03/09/using-social-media-for-office-communication/ I work with a number of B2B companies and hear this a lot: "We don't need social marketing, we only sell to businesses." It might be true that you don't sell direct to consumers, but a business doesn't use your product, people do. I am a man of many ... http://elroyjetson.org/2008/03/08/who-needs-social-media-we-sell-to-businesses/ While Google and Microsoft prepare quotes to purchase Digg (finally), AOL squandered their social news site Netscape .. er .. Propeller.  Yet, while AOL shows us that they have such fine acumen for anything but running an internet business, Yahoo! would rather have AOL kill them off than Microsoft absorb ... http://elroyjetson.org/2008/03/07/while-yahoo-courts-aol/ I love these short video's. This is a great way introduce clients to the possibilities of new applications in a clear plain way that a non-techie can understand. http://elroyjetson.org/2008/03/06/twitter-in-plain-english/ Here is a Chris Messina presentation on the DiSo Project where they are attempting to shape what a social network should be. | View | Upload your own http://elroyjetson.org/2008/03/04/what-social-networks-are-not/ This may or may not be a viral campaign by Starbucks. If it isn't, shame on them for not figuring it out first. If it is, fantastic job. This video is funny, well done, and most of all - the Starbucks logo is in front of the ... http://elroyjetson.org/2008/03/03/small-is-tall-viral-video-marketing/ By now everyone has some issue or another with Facebook.  I think applications are great but Facebook is killing me with kindness.  But this isn't my big issue, or really issues since I have two that I just can't get over. First, we need levels of friendship.  Some people I am ... http://elroyjetson.org/2008/02/29/facebook-issues/ I found this via Web Strategy by Jeremiah. This is the best in depth look at utilizing community in a large company I have seen. This presentation details how much work it is to cut through the artificial barriers companies put up that hinder progress and growth. http://elroyjetson.org/2008/02/28/a-social-media-case-study-at-lego/