In tech years it seems like eons ago, but in 2003 Google purchased Pyra Labs aka blogger. Pyra Labs made an innocuous software application that made bloggin easy for the masses. Much to everyones amazement, Google has done relatively little with the software since.
Fast forward to 2007, social networks are the craze. The are popping up so rapidly no one can keep up with them all. They started out as the shiny diamond in the palm of the internet. Now the cracks are starting to form and the luster is beginning to dull. What is the problem? They all seem to forget that the social part of a social network is center on people.
This is where Google missed the boat and could be Yahoo!’s golden ticket. Google has software that is focused on the person called blogger. In general a blog is the center of ones digital life. This blog takes many forms, but its basically like a house. It’s were a person resides. Facebook or MySpace is where you go for an extended vacation, but once it’s over you want to return home. Google never advanced the blog to make it an inviting place to return.
Yahoo!, who is looking for a way to get ahead of the pack, has done so well at being a sticky site that it could build a package like I am about to describe. Using it’s huge user base to turn people away from the stove pipe social networks and embrace an open, user centered social product.
Imagine a blogging application that embraced microformats like hAtom and hCard. Sprinkle in XFN support and OpenID. Standardize trackbacks and open up comments so that I can add your comments to my conversation and exchange them back to you with a reference to my post.
No that we are pretending that a blog package like this exists lets push things a little further. So say I have photo’s and I want to share them. Let’s use Flickr as an example. So I use my OpenID to sign up to flickr, which in return provides back the detail of my blog url. Flickr checks my blog url and finds that I have a friends list in hCard format with xfn data. It pulls in all those friends and says, hey, I know some of these people. Would you like me to notify them that you are sharing photo’s? And about these individuals that I don’t know, would you like me to send them an invite to connect to your sharing feed.
By the way, did I mention that a person could just subscribe directly to a lifestream feed provided as part of my blogging service?
So know you are zipping through a results set from a search you did to find information on individuals blogging about cool blogging ideas and you found a blog you find interesting and want to add this person as a friend. A little bookmarklet titled “Add to Friends list” is nestled nicely in your browser so you add them to your friends list on your blog. Behind the scenes this is taken care of by your blogging software that pulls this persons hCard from their site.
This scenario provides ample opportunity for value added services like Flickr and YouTube, etc. but renders meaningless the need for a site like MySpace and Facebook or forces them to become more open so they can exchange data.
This post, I hope, builds on ideas from this 2006 blog post and Social Network Portability page on the microformats wiki.